Life Saver is a condom company that is designed for young adults
ranging from age 18 - 26 with the purpose of decreasing the rate of
pregnancy and STDs. Life Saver is a perfect product for these young
adults because it features a new invention. Once Life Saver condoms
come into contact with a STD, it will change color to signify an
infection. This will benefit users and their partners by helping them to
understand their health statuses.
Logo
To connect with the younger target consumers, Life Saver
branding uses vibrant colors and bold typeface to catch
their attention. In addition, the different types of
advertisement will incorporate shocking images of rotten
vegetables to symbolize the consequences of unprotected
sex. This will help raise awareness of STDs and stress the
importance of safe sex.
Radio Advertisement
Life Saver’s advertisements will be in mediums that
young adults are familiar with such as Instagram and
Pandora. To make this advertisement more credible, it
applies marketing strategy (AIDA- Attention, Interest,
Desire, Action).
